An ‘Ideal Customer Profile’ (ICP) is a tool we often use at RIG - a set of narrowly defined hypotheses that pinpoints the type of customer most suited for utilising the technology that is being commercialised.

The global mycelium market is expected to grow at a CAGR of 7.3% to reach $5.5 Billion by 2030, according to InsightAce Analytic. The market is booming, with biotechnology startups and investors entering the space due to its various applications for the Food & Beverage, Animal Feed, Packaging, Clothing and Apparel industries. Rapid Innovation’s AgBio team envision a fundamental shift in the Food & Beverage and Animal Feed industries in this decade on the back of emerging applications and products from the fungi kingdom.

It could be assumed that a soil carbon measurement technology would be most attractive to farmers, however, it is apparent that the entire supply chain needs to be addressed and connected, otherwise an opportunity might be missed.

No action today, no cure tomorrow

The biotechnology sector is filled with the promise of new cancer treatment approaches, such as immunotherapy, but the financial stumbling blocks could prevent these advances from reaching patients.