Blog

Competition: a missed opportunity to be embraced

Peter Higgins on 2019-08-07

Who is your competition and how are you differentiated? This is a critical component of both commercialisation and fundraising, around which technology developers have significant scope to improve their current approach. Too often, companies are unwilling to tackle this topic in the depth it deserves. Whether this is due to fear, naivety, arrogance, ‘blissful ignorance’, or inexperience is not always evident. Competition is often seen...

Borrowing economics to save the world?

Ffion Rolph on 2019-06-20

  It is hard to ignore the noise currently being made about climate change. Be it Extinction Rebellion, Greta Thunberg, or Michael Bloomberg, it is certainly a topic that has made its way into the public consciousness this year and let’s hope that it stays there.  ...

Setting sail to decarbonisation

Ellie Wolverson on 2019-04-29

Shipping touches pervasively but unobtrusively on every aspect of our daily lives; from the clothes we wear, to the food we eat, to the goods we order online. But rarely do we think about the negative environmental ramifications caused by it. These environmental impacts include air pollution, water pollution, noise, and oil pollution. Greenhouse gas emissions from shipping currently represent 2.6% of total global emissions, equivalent...

From Lab to First Adopters

Shields Russell on 2019-04-13

When it comes to finding Product-market Fit (PMF), entrepreneurial vision is helpful but insufficient. Landing on the moon may be the vision but it requires precise and completely accurate calculations to actually get there.  ...

No Stupid Questions

Ellie Wolverson on 2019-02-01

There is a sense of almost breathless excitement that comes over everyone at the beginning of a new job. However, my rookie mistake of taking the stairs to the fifth floor made this far more literal than I had imagined. Having gone through the interview process over Skype, it was good to finally meet the team face-to-face. Nervousness is completely natural at the start, but the inclusive atmosphere and the friendly camaraderie between...