The lifecycle of product adoption can be divided into four stages: pioneering, growth, maturity, and decline. RIG’s core expertise and experience is centred around working with companies that need to address the specific challenges associated with commercialisation in the pioneering and early growth stages. RIG has an international client portfolio drawn predominantly from the UK and Europe
As a stage specialist, RIG has a demonstrable track record of working with companies that have technologies in the range of TRL 4-9. At the outset of an engagement, our clients often have either uncertain market applications or need to make prioritisation decisions around the markets on which to focus. More often than not, they have yet to prove out a business model. Critical first customers or partners have yet to be secured. In many cases, having committed to a particular market, the execution challenge has yet to be surmounted and mastered.
Revenue and Investment
In terms of revenue, some clients are pre-revenue while others may have significant revenues but have yet to identify the application or market that can deliver a venture scale outcome. Funding is required to reach critical milestones that will inflect the company’s value and enable further investment.
RIG’s collaboration with clients is often triggered by the need to navigate one or more of fore-mentioned stage-related challenges. We typically partner with our clients over extensive periods until the company is on an accelerating revenue path, commercial activities are characterised by repeatable and proven processes. At this juncture the core challenge becomes building out the scaling infrastructure.
RIG measures its success in terms of its ability to impact the creation of equity value. This founding principle is embedded in our business model. Our model comprises a monthly fee and upside elements that match our client’s business model and are linked to the activities we are engaged in. Fees are designed to contribute to our costs while upsides recognise, and are proportional to, the value engineered. There is no standard upside arrangement, only one that represents a win-win for both our client and RIG. We will only work with clients where we can establish a clear and balanced alignment of interest. This concept is paramount because it generates the best outcomes. Given our model, we are by necessity selective about the companies that we work with. Our goal, at any one time, is to work with a small portfolio of companies over an extended period.